Working with Adobe Photoshop, Illustrator, Experience, Sketch, Wordpress, HMTL, CSS
In 2015 I rebranded Drive Spotter, a company that uses real-time video analytics and mapping to keep drivers safe and fleet managers in the loop. As the new head of UX/UI design, I implemented the new branding throughout our communications and began to optimize for our web and mobile platforms.
As the product designer, I worked with my CEO and our developer to prototype and launch early versions of our web platform. We enabled fleet managers to easily request "spot checks" on vehicle performance based on time and location, via road footage pulled from a mobile device installed on a vehicle's dashboard.
Above is the alpha version of our web app, where users can specify date, time, location radius, and type of vehicle they want to grab video from. We focused on helping fleet managers prevent legal headaches – for example, if one of their vehicles allegedly ran another truck off the road, they would have footage to claim or deny responsibility.
In summer 2016, Drive Spotter was accepted into Techstars Mobility, a Detroit-based startup accelerator focused on the transportation industry. While the team was in Michigan talking with partners from Ford, Verizon and McDonald's, I spent June through August in Panama, Colombia, Ecuador, and Peru, where I conducted navigation research specifically for company patents. (photo courtesy of Ford)
Focused on driver empowerment, we built an in-vehicle mobile app where drivers can send video and audio recaps to their fleet managers. Above are select screens from mobile prototypes.